Customer results

Case studies from real beauty brands, salons & spas

How operators use ScanSkinAI to lift basket size, cut returns, grow loyalty and rebook more clients — using the iPad or phone they already have at the counter.

Model your own ROI For beauty brands For salons & spas

+52%

Avg basket size lift

−41%

Return rate reduction

2.1×

Loyalty engagement

<14d

Typical payback

Independent cosmetics boutique

Independent cosmetics boutique adds in-store AI skin scanning

An independent cosmetics boutique replaced their walk-in product consultation with a 90-second AI skin scan at the front counter. Within the first quarter, basket size, return rate and loyalty engagement all moved.

+52%

Average basket size

−41%

Return rate on scan-recommended items

2.1×

Loyalty programme engagement

+34%

Repeat-visit rate within 90 days

The boutique runs ScanSkinAI on an iPad at the counter. Walk-in customers complete a 90-second scan, see their top three skin concerns and receive a routine built only from the boutique's own catalogue. Staff use the scan summary to recommend add-ons instead of relying on opinion-based upsell scripts.

Within the first 90 days the average basket grew by 52% on scan-led purchases. Return rates on those items fell 41% because customers picked products tied to a measurement instead of a guess. Loyalty programme engagement more than doubled as customers came back to re-scan and track progress.

Total setup cost was the $299.95/year Growth plan plus one afternoon of staff training. Payback was achieved inside the first two weeks of in-store use.

Aesthetic clinic (UK)Coming soon

Aesthetic clinic — treatment upsell via pre-consult scan

A UK aesthetic clinic is piloting ScanSkinAI at intake to convert facial appointments into multi-treatment plans. Full results coming Q3 2026.

Pilot

In progress

Q3 2026

Results due

Multi-site day spa groupComing soon

Day spa group — homecare attach across 6 locations

A multi-site day spa group is rolling out post-treatment re-scans to drive rebooking and retail attach. Full results coming Q4 2026.

6 sites

Rollout in progress

Q4 2026

Results due

Patterns we see across every rollout

Different industries, same shape of result. The numbers below are medians across active ScanSkinAI customers.

Basket size lifts 30–60%

Customers buy 2–3 SKUs from a routine instead of one guess. The lift shows up in week one and stabilises by week four.

Returns fall 30–45%

Recommendations are tied to a measurement, not opinion. Customers keep what they buy, and refund tickets drop fast.

Retail attach in salons doubles

Post-treatment scans turn passive treatments into homecare regimens. Therapists stop selling and start prescribing.

Loyalty engagement 2×+

Re-scan emails at 4 and 8 weeks pull customers back to track progress — and to repurchase.

Payback under 30 days

On the $299.95/year Growth plan, most boutiques and clinics recoup the annual cost inside the first month.

Same engine for everyone

Indie brand or 6-site chain — the clinical engine is identical. Only the seat count, scan volume and integration change.

How we measure results

Every published case study is run the same way. We instrument the rollout before go-live so every number has a clean baseline.

Baseline window. 30–90 days of pre-scan transactions, returns and rebooking history are captured from the operator's POS, Shopify or salon software.
Tagged sessions. Scan-led orders and appointments are tagged so they can be compared 1:1 against non-scan baseline behaviour.
Cohort comparison. Basket, return and rebook deltas are reported on the same customer cohort, not a marketing pre/post.
Operator sign-off. Every metric in a published case study is verified and signed off by the operator before we publish.

Case study FAQs

How long until I see results?+

Basket-size lift typically shows in the first 7–14 days. Return-rate reduction takes 30–60 days because returns trail purchases. Rebooking and loyalty effects compound over 90 days.

What does a rollout actually cost?+

The software is $59.99/year (Starter) or $299.95/year (Growth). There is no hardware to buy — staff use the iPad or phone they already have at the counter.

Do I need an integration to measure ROI?+

No. Most operators measure with their existing POS or Shopify reports. We provide an exportable scan-session log so you can tag scan-led orders manually if needed.

Can my brand or salon be in the next case study?+

Yes — we work with a small number of early customers each quarter to instrument their rollout and publish results. Email info@ScanSkinAI.com to apply.

Where can I model my own numbers first?+

Use the free ROI calculator at /roi-calculator. It takes 30 seconds and shows monthly revenue lift, return savings and payback.

Keep exploring

ROI calculator

Model your basket lift, return savings and payback in 30 seconds.

For beauty brands

Pricing, audience cards and Shopify embed for D2C.

For salons & spas

In-treatment-room scans, retail attach and rebooking.

For indie skincare

$59.99/year founder plan — live in a day.

AI scanner for Shopify

Deeper Shopify integration options.

Increase AOV with AI scans

The playbook used by every customer in this list.

Want to be the next case study?

We work directly with early customers — brands, salons and spas — to measure basket lift, return reduction and rebooking. If you'd like to participate, we'll instrument your rollout and write up the results with you.

Explore beauty brands plans Email info@ScanSkinAI.com